The SAP S/4HANA cloud can greatly impact consumer products companies during this time. One of the greatest challenges facing consumer product companies is the ability to provide a personalized experience, while maintaining maximum efficiency, customer trust, and product innovation. SAP S/4HANA cloud helps ensure that industry best practices are used to gain the most value and efficiency for your company.

For consumer product companies thinking about the digital economy and the increasing importance of the direct-to-consumer sphere, the following remain the top strategic priorities: enabling new and innovative business models, delivering personalized outcomes, and competing in the economy as an ecosystem.

What Can SAP S/4HANA Do for You?

With the launch of the SAP S/4HANA Fiori update, it is important to learn the various kinds of tools and digital services the update offers. These tools can then be used to create effective solutions that align with your overall business brand and goals.

Fostering Consumer Product Personalization
Just like the desire for increased personalization for the customer. The SAP S/4HANA cloud offers many customizable features, allowing for every company to tailor the program to their needs. The S/4HANA cloud enables consumer product companies to provide exceptional personalization to improve the simplicity and relevance of the shopping experience. Personalization is crucial for positive consumer shopping experiences and is optimized when the brand and consumer story intersect.

SAP S/4HANA cloud can help your business gather new insights about consumer trends. Consumers want a product to move beyond only the product itself and want the product to be paired with a personalized experience related to health, happiness, and security. Collected consumer data can then be used to create more relevant and meaningful consumer product experiences.

Creating More Effective Business Models
SAP S/4HANA streamlines organizational processes along all parts of the business: from the supply chain, with manufacturing and sourcing, to product creation, personalization, sales, and marketing. With the use of the SAP S/4HANA cloud, intelligent ERP is continuously improved and extended through the business services and applications offered on a digital platform.

SAP’s Consumer Product cloud creates an effective framework for strategy enablement that in turn, generates IT benefits and empowers employees that creates a unique business value proposition. By gaining new insights from real-time analytics, consumer product businesses can remain competitive.

The core of effectiveness in SAP S/4HANA is its ability to streamline operational processes and increase accessibility for employees, making them confident in their knowledge about each step of the process.

Increasing Collaboration to Build a Stronger Product and Brand
The consumer product industry must continue to innovate; looking for new business models, increasing consumer experience, and collaborating with partners in business are all effective strategies for remaining successful, and fostering growth. With Clarkston’s consumer products accelerator, using SAP S/4HANA tools to create and implement solutions is streamlined and clarified.

Clarkston’s consumer products accelerator enables the rapid deployment of SAP S/4HANA tools. It is a created to combine sub-industry insights and expertise to provide cost-effective and valuable solutions for any consumer products industry. The accelerator model combines industry best practices and powerful tools of the SAP S/4HANA cloud to help consumer product companies upgrade brownfield implementations and launch greenfield S/4HANA solutions.

The consumer products accelerator provides a flexible model that can be applied to any evolving company model. The accelerator also provides an easy-to-implement technology solution, using the already powerful SAP S/4HANA core, especially with the growing pressure on consumer products companies to expand their DTC capabilities, requiring fast, low-risk, high-value technology solutions.

Using SAP S/4HANA to think about industry collaboration as dynamic creates the opportunity for business growth. By using the Clarkston consumer products accelerator to engage a comprehensive range of tools that S/4HANA offers, consumer products businesses can put into practice their dedication to personalization, innovation, and collaboration.

Contributions by Ashley Stufano.