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Our consultants solve problems for the world’s leading life sciences, consumer products, and retail companies.

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2022 INDUSTRY TRENDS REPORTS

Life Sciences Sales and Marketing

Within the commercial organization, sales and marketing functions have seen a transformation that kickstarted digital engagements into the mainstream. However, it is the ripples of this transformation and their long-term effects that shape the future trends of life sciences sales and marketing organizations.

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eCommerce

Consumers are purchasing goods across digital and physical channels, with the lines blurring into one seamless purchasing experience. Pure-play eCommerce brands as well as incumbent retailers see the need to be nimble and push the boundaries when selling in digital channels.

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Customer Loyalty

How can retailers drive and maintain customer loyalty, particularly in an increasingly competitive market? It starts with the customer experience. We’ve highlighted five customer loyalty trends that retailers should be mindful of to drive, improve, and retain loyalty among customers. 

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Luxury Retail

This report covers the top 5 trends to be watching as we settle into an in-person and virtual hybrid world — such as improving customer access and leveraging technology to better meet consumers’ needs and provide experiential consumer engagement.

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grocery consulting

Food

Over the past two years, the food manufacturing industry has faced significant challenges in meeting global demand. Read this year’s trends regarding consumer preferences and food manufacturing.

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Clinical Trials

The future of clinical trials is enabled by technology adoption and lasting regulatory changes, prompted by the impact of the COVID-19 pandemic. Here are five clinical trial trends the industry should be watching in 2022, from decentralized models to digital tools!

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Food and Beverage Trends

Beverage

As a constantly evolving industry, beverage companies are tasked with responding to diversifying palates, innovating new products to drive market growth and remain competitive, and sustaining ever-changing consumer and market demand.

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Sustainability

As we look toward 2022 and beyond, we expect to see more net zero initiatives, social targets, and innovative research in nature-based solutions and sustainable aviation – all backed with new data and metrics.  

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health and beauty trends

Beauty and Personal Care

The beauty and personal care industry is ever evolving, with new and innovative trends saturating the market each year. Social selling, K-Beauty, and sustainability are some trends that have evolved, and we expect them to continue to do so in the coming year.

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Consumer Products

For the past 2.5 years, the industry has adapted and responded to disruptions and the needs of its consumers in the best way it could. Now, it’s time for CP companies to be more proactive. Here are five trends as CP companies consider ways to take a more proactive approach to business in 2022.

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Diversity, Equity, and Inclusion

As businesses continue to build priorities for DE+I internally and across all stakeholder groups, the definition of inclusivity will continue to evolve and broaden. We’ve highlighted the top 5 DE+I trends for 2022.

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Pet Food

The humanization of pets continues to be stronger than ever, as pet adoptions rose amongst Millennials and Gen Z, and many owners continue to spend more time at home. Bearing this in mind, we see that drivers of the pet food industry fall closely in line with the evolution of consumer needs for themselves.

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Medical device consulting

Medical Device

Wearables, AI and VR devices, and at-home care devices are trending. As digitalization expands in 2022, the medical device industry must place a greater focus on risk management, cybersecurity, and data privacy to protect its consumers.

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Consumer Healthcare

Consumer healthcare companies are poised for growth as consumers are looking for more affordable, accessible, and personalized product experiences in 2022. Here’s the top five industry trends for this year.

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skincare trends

Skincare

The industry is expected to continue to evolve in 2022 due to a number of trends among its consumers, such as their increased emphasis on self-care and wellness and a demand for product sustainability and brand transparency.

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consumer healthcare trends

Vitamin and Nutrition

Consumers are looking to foster both personal and community health, and this industry is providing a platform for people to engage and excel in wellness. Going into 2022, the vitamin and nutrition industry is expected to expand immensely.

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luxury retail consulting

Retail

Retailers continue to show resiliency and flexibility to adjust and meet their consumer’s shifting needs, but as we look into 2022, we’ve highlighted the top retail industry challenges and trends that we should expect to face.

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Fast Moving Consumer Goods

There is an increasing focus on operational supply chain resiliency and on customer satisfaction through DTC channels and sustainable methods – just to name a few FMCG trends for this year.

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Our consultants leverage decades of industry experience and client commitment to deliver solutions that work for your business and your people, no matter the challenge.

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