Clarkston Consulting
Skip to content

Sales & Marketing Technologies | CRM Consulting

Life sciences companies are now expected to engage the patient in ways unlike any before. This shift (and the implications therein) is driving changes in strategy, technology, operations, culture, and tactics.

Engagement with patients and providers.

Digital channels have been embraced by patients, providers, and payers. Patients are using digital as a way to actively engage and understand conditions and treatment. Providers are using digital channels for easily accessible and on-demand product information. Traditional sales and marketing tactics have morphed. Non-traditional competitors are gaining market share, so companies must evolve their tactics to be successful.


We help companies understand how new types of information, data, and technologies can be applied to patient and provider engagement and education.

To realize your opportunity with digital engagement, a strategic roadmap with short-term and long-term priorities.

  • Sales & Marketing IT Strategy
  • Vendor Selection & Advisory
  • Program and Project Management

The benefits of technology is the ability to gather information that can lead to actionable insights. Reporting the metrics that drive your business and having reliable data to develop those metrics is required to drive your sales and marketing strategies.

  • Master Data Strategy & Governance
  • Sales Reporting & Analytics
  • Marketing Reporting & Analytics

Our experience with sales and marketing technologies include those focused patients, providers, payers, and internal business technologies.

  • Customer Relationship Management (CRM) (SAP,, Veeva)
  • Digital Commerce / E-Commerce (SAP Hybris)

What Our Clients Say

Senior Director

Global Pharmaceutical Company

For me, it’s more about a cultural match and the ability to have strong, intelligent conversations which result in action. With Clarkston, the partner word comes to mind.

We help our clients leverage technology to drive their business and their mission forward. For more information on how we can help your company, please contact our expert, Michael Fein.

Contact Michael

Contact Us

Contact Us

  • Clarkston Consulting requests your contact information so we may accurately and effectively respond to your request, as well as share our research and content with you. To learn more, please visit our Privacy Policy.
  • This field is for validation purposes and should be left unchanged.