Blog Post Consumer Products Retail Leveraging Serialized QR Codes in Product Packaging As consumers’ demand for brand transparency becomes increasingly popular, companies are searching for ways to make shopping more informative and ...
Blog Post Digital Consumer Products Maintaining the Balance of Personalization and Privacy Personalization is a marketing technique that creates an individualized consumer experience through data collection and analysis. This approach to marketing ...
Blog Post Consumer Products Data + Analytics What Companies Need to Know About Generation Z Consumer Behavior Members of Generation Z – “Gen Z” – have now entered their early twenties and are already a bold force ...
Blog Post Life Sciences Organizational Performance 2022 Trends in Life Sciences Talent The following piece on life sciences talent acquisition and development trends was originally published by our partner company BCTG – ...
Blog Post Consulting Services Consumer Products Preparing for the New Era of Consumer Privacy Regulations With the release of the European Union’s draft European Data Protection Regulation in 2012, the modern understanding of consumer privacy ...
Blog Post Consumer Products Digital The Need for Emotionally Resonant Brand Communication Emotionally resonant brand communication has risen to the forefront of requisite skills for engaging the modern consumer. Over the past ...
Blog Post Digital Consumer Products Lessons Learned on QR Code Marketing Super Bowl LVI may be remembered for a few things but among them for marketers will be…QR code marketing? While ...
Blog Post Pharma Sales + Marketing Top Life Sciences Insights from 2021 The top life sciences insights from 2021 run the gamut from cell and gene therapy to cybersecurity to the always ...
Blog Post Retail Apparel and Footwear Top Retail Insights from 2021 The top retail insights from 2021 demonstrate the industry’s commitment to innovation in the face of near-constant disruption. While retailers ...
Blog Post Consumer Products Digital Top Consumer Products Insights from 2021 The top consumer products insights from 2021 reflect the shared reality of an ever changing and always disrupting pandemic environment ...
Blog Post Consumer Products Data + Analytics What Can Brands Learn About Data-Driven Marketing from Spotify Wrapped? In 2015, Spotify began releasing annual data about their listeners, including their most streamed artist and the hours spent using the app. This marketing campaign, known as Spotify ...
Blog Post Digital Consumer Products What’s Coming for Content Marketing in 2022? Content marketing in 2022 must reflect the changing circumstances of the world around us. In an ever increasingly digital world, content ...