Last month, trade, sales, and marketing consultants from Clarkston’s consumer products practice attended the 2024 POI Fall Summit in Dallas, ...

In this piece, we dive into important factors to consider when implementing AI into your PMO. There are so many ...

In an increasingly data-driven world, the capacity to analyze your product information, efficiently distribute it across multiple channels, enhance its ...

This article is the first in a series of thought leadership pieces co-published with Planalytics on the topic of weather ...

Generative AI, also known as generative adversarial networks (GANs), is a subfield of artificial intelligence (AI) which has the potential ...

Historically, businesses have focused on collecting large amounts of data and information to inform their reports. They rely on the ...

Increasing supply chain pressures are forcing retailers to reconsider each portion of their inventory strategy. They are trying to find ...

Diversity, equity, and inclusion has been gaining a lot of traction both socially and politically. Many industries are now focusing on DE+I ...

Google Analytics 4 (GA4) is Google’s latest update to its website tracking and analytics platform. GA4 comes after a long ...

Successful retailers recognize the value that good data can bring to their business. They also understand how good data can ...

Organizations have long recognized the importance of data and analytics in understanding their customers, enhancing their products and processes, and ...

When it comes to direct-to-consumer (DTC) business, it is important for CPG companies to understand the information systems that are ...