Google Analytics 4 (GA4) is Google’s latest update to its website tracking and analytics platform. GA4 comes after a long ...

Successful retailers recognize the value that good data can bring to their business. They also understand how good data can ...

Organizations have long recognized the importance of data and analytics in understanding their customers, enhancing their products and processes, and ...

When it comes to direct-to-consumer (DTC) business, it is important for CPG companies to understand the information systems that are ...

When it comes to launching or enhancing a direct-to-consumer (DTC) business, there are many opportunities for the front line that ...

COVID withstanding, DTC marketing has undergone drastic shifts over the last few years as brands have found new, innovative ways ...

To demonstrate the effectiveness of process mining and some of the process mining use cases, let’s take a look at ...

In this increasingly digital age, it is imperative that companies optimize efficiency. Process mining does just that; it helps improve ...

Exploratory analytics leverages historical data to answer questions and uncover trends and patterns through visualization, data and feature engineering, test ...

Whether it is managing an enterprise data strategy solution or building a reporting structure for marketing analytics, a trusted Analytics-as-a-Service ...

Clarkston Consulting provided pricing analytics for a manufacturer to enhance the client’s pricing strategy. This client is a well-established, multi-brand, ...

Historically, businesses have focused on collecting large amounts of data and information to inform their reports. They rely on the ...