Blog Post Consumer Products Data + Analytics Using Analytics to Improve Customer Segmentation for Increased Sales One of America’s leading food manufacturers in an innovative and rapidly growing industry segment was collecting volumes of data but ...
Case Study Consumer Products Sales & Marketing Enabling a Digital Asset Management Assessment This client was founded in 1981 and markets quality wine and spirits produced by prestigious families from major wine and ...
Case Study Food & Beverage Consumer Products Building a Direct To Consumer Strategy: A Case Study The market leader in a fast-growing food category sought out Clarkston’s experience to help them develop a path to a ...
Case Study Apparel & Footwear Data + Analytics Optimizing Retail Store Operations Optimizing retail store operations to better reach consumers with the latest and greatest through data collection with analytics continues to ...
Case Study Consumer Products eCommerce Improving eCommerce Sales with Digital Capabilities Improving eCommerce sales is a strategic imperative for any business in the retail industry and grocery retail is feeling the ...
Case Study Data + Analytics Biotech Using Analytics to Predict Channel and Physician Engagement Optimization Numerous channels are competing for physician awareness now, making the process for modern drugmakers all the more challenging in fostering ...
Case Study Food & Beverage Consumer Products Trade Promotion Assessment and Vendor Selection For consumer products companies, approximately 60% of trade promotion activities don’t break even according to a Nielsen study. As industry ...
Case Study Sales & Marketing Consumer Products Transforming the Deductions Management Process for Real Value For many consumer products manufacturers, the complex deductions management process represents an opportunity for potentially millions in cost savings and ...
Case Study Sales & Marketing Consumer Products Enabling Your DTC Strategy Post-M&A With longstanding players in the consumer products industry continuing to acquire new brands (many of them born direct-to-consumer) as a ...
Case Study Health & Beauty Consumer Products Improving Point of Sale Transaction Time Using Data Analytics In today’s consumer landscape, businesses are leveraging data and analytics to meet expectations in all aspects of the consumer experience, ...
Case Study Sales & Marketing Data + Analytics Improving the Customer Journey with Advanced Data Analytics Advanced data analytics are now enabling a more intimate and articulated view of key customers for any consumer products business. ...
Case Study Strategy & Innovation Consumer Products Hidden in Plain Sight: Growth Through Multicultural Engagement While there is no single formula for growth, it remains at the top of every corporate agenda. Companies in 2018 ...
