Case Study Data + Analytics Biotech Using Analytics to Predict Channel and Physician Engagement Optimization Numerous channels are competing for physician awareness now, making the process for modern drugmakers all the more challenging in fostering ...
Case Study Food & Beverage Consumer Products Trade Promotion Assessment and Vendor Selection For consumer products companies, approximately 60% of trade promotion activities don’t break even according to a Nielsen study. As industry ...
Case Study Sales & Marketing Consumer Products Transforming the Deductions Management Process for Real Value For many consumer products manufacturers, the complex deductions management process represents an opportunity for potentially millions in cost savings and ...
Case Study Sales & Marketing Consumer Products Enabling Your Direct-to-Consumer Strategy Post-M&A With longstanding players in the consumer products industry continuing to acquire new brands (many of them born direct-to-consumer) as a ...
Case Study Health & Beauty Consumer Products Improving Point of Sale Transaction Time Using Data Analytics In today’s consumer landscape, businesses are leveraging data and analytics to meet expectations in all aspects of the consumer experience, ... Download PDF
Case Study Sales & Marketing Data + Analytics Improving the Customer Journey with Advanced Data Analytics Advanced data analytics are now enabling a more intimate and articulated view of key customers for any consumer products business. ... Download PDF
Case Study Strategy & Innovation Consumer Products Hidden in Plain Sight: Growth Through Multicultural Engagement While there is no single formula for growth, it remains at the top of every corporate agenda. Companies in 2018 ... Download PDF
Case Study Consumer Products Food & Beverage Clarkston Helps Corby Spirit and Wine Transform Business Operations Corby Spirit and Wine Ltd. is a Canadian alcohol manufacturing and distribution company. It was founded in 1859 in Corbyville, ...
Case Study Strategy & Innovation Life Sciences Compete to Win – Building the Competitive Advantage Late in 2015, a global pharmaceutical company was, for the first time, beginning to suffer from an increasingly competitive landscape ... Download PDF
Case Study Strategy & Innovation Life Sciences Transforming Digital Strategy A leading global pharmaceutical company needed to rethink how it approached the ongoing digital revolution. With over $50 billion in annual ... Download PDF
Case Study Sales & Marketing Consumer Products Case Study: Aligning Sales and Marketing through Trade Planning Case Study: Trade Planning A leading marketer and distributor of spirits and wine was hindered by the organization’s inability to harmonize ... Download PDF
Case Study Health & Beauty Consumer Products Skincare Manufacturer Improves Margins with New Pricing Strategy This health and beauty company recognized that pricing and retailer margins for their flagship skincare products were too low and ... Download PDF