Numerous channels are competing for physician awareness now, making the process for modern drugmakers all the more challenging in fostering ...

For consumer products companies, approximately 60% of trade promotion activities don’t break even according to a Nielsen study. As industry ...

For many consumer products manufacturers, the complex deductions management process represents an opportunity for potentially millions in cost savings and ...

With longstanding players in the consumer products industry continuing to acquire new brands (many of them born direct-to-consumer) as a ...

In today’s consumer landscape, businesses are leveraging data and analytics to meet expectations in all aspects of the consumer experience, ...

Advanced data analytics are now enabling a more intimate and articulated view of key customers for any consumer products business. ...

While there is no single formula for growth, it remains at the top of every corporate agenda. Companies in 2018 ...

Corby Spirit and Wine Ltd. is a Canadian alcohol manufacturing and distribution company. It was founded in 1859 in Corbyville, ...

Late in 2015, a global pharmaceutical company was, for the first time, beginning to suffer from an increasingly competitive landscape ...

A leading global pharmaceutical company needed to rethink how it approached the ongoing digital revolution. With over $50 billion in annual ...

Case Study: Trade Planning A leading marketer and distributor of spirits and wine was hindered by the organization’s inability to harmonize ...

This health and beauty company recognized that pricing and retailer margins for their flagship skincare products were too low and ...