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Trade Promotion

The second largest item on your P&L requires your attention. And not just because of dollars and cents. Trade promotion spend management and optimization impacts your brand, your retailer relationships, and much more.


Trade spend may be a bigger value driver than you think.

Spending trade dollars is easy. Planning, budgeting, and evaluating what you get for that spend is hard. Not ‘rocket science’ hard, but requiring thoughtful planning and execution among several people and systems. Once you have the basics in place, you can unlock a ton of value by getting the whole team – sales, marketing, finance, and executives – to examine and understand the analytics that will drive meaningful decisions and outcomes.


Clarkston’s expertise in trade from strategy to execution has helped consumer products companies optimize their promotional spend and drive profitable sales growth.

By building a comprehensive trade strategy which aligns with your organizational goals, your can differentiate your products in the retail setting.

  • Trade Management Transformation Strategy
  • Trade Business Case Development
  • Transformation Roadmap

Organizations can sustain positive effects with a comprehensive trade strategy which accounts for the impacts to people, processes, and policies.

  • Business Process Redesign
  • Organizational Alignment
  • KPI and Reporting Capabilities

Having a reliable foundation in place with supporting technology, enables trade transformation success.

  • Trade Technology Selection & Implementation
  • Program and Project Management
  • Master Data Governance

What Our Clients Say

Chris Boever

EVP, Chief Customer Officer Pinnacle Foods

Clarkston clearly differentiates themselves by the trust they create and the value they deliver.

We have helped our clients find hundreds of thousands of dollars in unauthorized trade deductions by examining overall trade spend and deductions processes. For more information on how we can help your company, please contact our TPM management expert, Kyle McDonald.

Contact Kyle

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