Over the last several years, Veeva has continued to develop and bring to market innovative, cloud-based solutions to address the most critical IT, compliance, and commercialization needs in life sciences companies. Our Veeva consultants bring together decades of experience that enable next-generation capabilities for our clients. Here, we’re exploring some of our top Veeva insights from 2024, covering commercialization, implementation, and more in the Veeva ecosystem. You can read more of our veeva insights here.

Top 3 Veeva Insights from 2024 

1. Developing a Veeva Commercial Systems IT Roadmap  

In this piece, authors Jerry Janis and Irene Birbeck detail a recent project where Clarkston partnered with a biotechnology client to develop a Veeva Commercial Systems IT roadmap. In this case study, both Jerry and Irene cover the critical steps necessary in the journey to commercialization. Throughout the project, Clarkston engaged a wide variety of stakeholders and functions, including Commercial Operations, Marketing, Sales, Regulatory, Medical, Safety, Clinical and Quality to ensure a sustainable system roadmap aligned to business objectives with scalability and longevity. In order to meet the clients’ needs, Clarkston:  

• Facilitated discovery and alignment on Commercial Solutions (Veeva) technology requirements based on business objectives and commercial timing 
• Conducted key interviews with a focused set of stakeholders responsible for the areas that Veeva impacts   
• Consolidated findings and playback, defined prioritization, and proposed recommendations 

As a result of this project, the client has realized an IT roadmap plan and timeline for facilitating a successful product launch in support of their inaugural commercial product under an accelerated timeline.  

Learn how we developed a Veeva commercial systems IT roadmap > 

2. Four Considerations for Implementing Veeva PromoMats 

Veeva PromoMats is an innovative, cloud-based solution designed for life sciences companies to manage marketing and promotional materials in a unified platform that streamlines operations and enables compliance across a variety of regulatory requirements. In this piece, author and consultant Judson Wells details four critical considerations for implementing Veeva PromoMats. The four considerations include: 1) Roles & Responsibility, 2) Process Efficiency, 3) System Connectivity, and 4) Project Management.  

Across our Veeva projects and implementations, these areas have come up time and again as significant areas of focus to ensure a lasting implementation that drives value for the business and ensures the business reaps the returns of the investment.  

Read more about implementing Veeva PromoMats > 

3. What to Look for in a Veeva Partner  

Finding the right Veeva partner to help you along your Veeva journey is a critical first step for any project. The right partner will not only help you implement the product but help through process change, change management, user adoption, and more. In this piece, Veeva expert and Principal Consultant Davida Rosenfeld dives into the essential criteria for selecting a Veeva partner. In this piece, David discusses what businesses should be looking for in a Veeva partner across various critical criteria, including technical competency and life sciences expertise, implementation success and business alignment, vendor relationships, regulatory compliances, references and case studies, scalability and flexibility, cultural fit, communication, and collaboration, support, training and security assurance, and innovation, future readiness, and long-term vision.  

Throughout the piece, Davida provides guidance on what businesses should be looking for across these areas and how to best score your potential Veeva partnerships.  

Explore what to look for in a Veeva partner > 

Final Thoughts 

As we look ahead to 2025, Clarkston’s Veeva practice is poised to help our clients no matter where they may be in their Veeva journey. No matter the solution or organizational experience with Veeva, we have the resources and tools to help you. Contact us today to learn how.