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Partner Sarah Broyd Shares Expert Opinion on the TODAY Show

January 9, 2024  | Clarkston Partner Sarah Broyd was a guest on the TODAY Show this morning. She was interviewed on Generation Alpha’s skincare craze, sharing her perspective from a health and beauty industry point-of-view. Watch a snippet of the discussion about the growing teen skincare obsession and what this means for the industry, and also for parents here.

Tweens are obsessed with skin care – but is it safe for kids?

The beauty industry’s newest consumer group includes children born in 2010 and beyond. Sarah Broyd speaks to this new consumer segment: “GenAlpha was literally born with a smartphone in their hands and the access to watching influencers on platforms like TikTok and YouTube, where they’re seeing these influencers,” she says.

 See the Full TODAY Show Feature Here