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Retail Planning and Execution

Successful consumer products companies realize the importance of their customers. Make execution at retail a differentiator for your business through purposeful customer engagement.

THE BUSINESS CHALLENGE

Improve salesforce productivity and customer intimacy.

In a competitive market, differentiation is key and execution at retail is critical. Having consistency across your internal and customer-facing processes can be a challenge because of fragmentation of a field sales organization, reliance on broker networks, and the diversification of retail channels. Finding the right combination of process, technology, and organizational alignment will set your salesforce up for retail success.

Solutions

We help consumer products companies define and execute on retail strategies that focus on the right combination of customer intimacy and value-add activities to achieve their strategic goals.

Establish internal and customer-facing processes to enable more effective retail planning & execution.

  • Retail Strategy
  • Retail Process Design & Implementation
  • Broker/Field Sales Strategy

Selecting best-fit tools will boost productivity and customer-focus.

  • Vendor Selection
  • Technology Project Management
  • Sales Technology Implementation (CRM Systems, Trade Systems)

Manage change to realize desired business results.

  • Change Management Strategy
  • Change Management Execution
  • Salesforce Training & Activation

What Our Clients Say

Clarkston Consulting Client Quote

Director, Customer Marketing

Food & Beverage Company

Clarkston Consulting was very hands on and very interested in truly understanding our business and the nuisances in play. Their approach to partnership and their drive to meet the project team’s needs and objectives at all times created the foundation for an excellent relationship.

We have helped our clients develop a strategy focused on productivity and growth benefits based on industry best practices for retail execution. For more information on how we can help your company, please contact our Retail expert, Kristine Pettoni.

Contact Kristine

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