Clarkston Consulting
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Retail Planning and Execution

Successful consumer products companies realize the importance of their customers. Make execution at retail a differentiator for your business through purposeful customer engagement.


Improve salesforce productivity and customer intimacy.

In a competitive market, differentiation is key and execution at retail is critical. Having consistency across your internal and customer-facing processes can be a challenge because of fragmentation of a field sales organization, reliance on broker networks, and the diversification of retail channels. Finding the right combination of process, technology, and organizational alignment will set your salesforce up for retail success.


We help consumer products companies define and execute on retail strategies that focus on the right combination of customer intimacy and value-add activities to achieve their strategic goals.

Establish internal and customer-facing processes to enable more effective retail planning & execution.

  • Retail Strategy
  • Retail Process Design & Implementation
  • Broker/Field Sales Strategy

Selecting best-fit tools will boost productivity and customer-focus.

  • Vendor Selection
  • Technology Project Management
  • Sales Technology Implementation (CRM Systems, Trade Systems)

Manage change to realize desired business results.

  • Change Management Strategy
  • Change Management Execution
  • Salesforce Training & Activation

What Our Stewards Say

Kristine Pettoni

Associate Partner

Successful organizations understand how more effective planning and execution steers the sales evolution from transactional to differentiate.

We have helped our clients develop a strategy focused on productivity and growth benefits based on industry best practices for retail execution. For more information on how we can help your company, please contact our Retail expert, Kristine Pettoni.

Contact Kristine

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