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Clarkston Consulting Cited for Opinion on “Tween Skincare Market”

January 18, 2024  | Clarkston Consulting was cited for comments on the tween skincare market. A few quotes are listed below, but read the full article here

The Tween Skincare Market is Booming, Thanks to Social Media

Gen Alpha was “basically born with an iPad in hand.”

“Having been exposed to social media early, Gen Alpha is relatively more image-conscious than older generations. This means that the beauty industry can expect demand from a demographic that prioritizes new trends to remain up to date.”

“This may speak to the ever-shrinking attention span of children and how it influences what they value.”

 Read the Full Article Here