Clarkston Retail Expert Shares eCommerce Insights During Retail Dive Webinar

November 25, 2024 | Clarkston Consulting’s Cory Jackson, retail expert, shared eCommerce insights during a Retail Dive webinar. According to the results of a survey conducted by BigCommerce and Retail Dive last summer, the vast majority are learning to embrace change, with 95% saying they’re adopting AI, 70% planning to invest in new e-commerce platforms, and 69% looking to embrace new social commerce in the next year. This webinar, featuring eCommerce insights from Cory Jackson and Fiona Norton, Director of Product Marketing at BigCommerce, will detail Retail Dive survey findings while exploring how BigCommerce is positioned to help eCommerce marketers address their biggest challenges. View a quote from Cory below, and watch the full webinar here.

How eCommerce CEOs are Expanding and Keeping Up in a Time of Tech Transformation

“Instead of going out and building something net-new, we’re seeing a lot of companies are either going into joint ventures or going into M&A where they know that it fits well with their strategy and brand.”

Cory emphasized that digital transformation has been a buzzword in recent years, and retailers and eCommerce companies are trying to transform their businesses to meet customer need. However, he pointed out that “the one thing we need to remember as we think about technology and all of our different channels is how we service our customers. We shouldn’t just be using technology for technology’s sake. We have to really understand what is the benefit that we’re giving to the customer and what does the customer want.”

Watch the Webinar Here: Retail Expert Shares eCommerce Insights