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Ken Accardi

Consumer Healthcare Industry Lead

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Ken Accardi is a senior consultant with Clarkston Consulting. With over 20 years’ experience, Ken has worked with a variety of mid- and large-size organizations in the consumer products industry to address challenges, optimize efficiencies, and realize growth in sales operations trade promotion optimization, account management, business technology, category management, M&A integration, and people management. Ken brings his extensive experience to consumer products companies to evolve their sales and marketing operations in order to improve productivity, efficiency, and profitability.

Ken graduated from West Chester University of Pennsylvania with a degree in Marketing.

Ken's Recent Insights

Blog Post Consumer Products Data + Analytics

Top 3 Things to Consider When Scaling Your Direct-to-Consumer Business Model

The global pandemic has fundamentally changed the way consumers purchase goods and services, forcing businesses to accelerate their direct-to-consumer business ...

Blog Post Consumer Healthcare Consumer Products

OTC to DTC: Regulatory Considerations for Moving to Direct-to-Consumer Healthcare

In today’s new age of the consumer, industries that may not have considered a direct-to-consumer (DTC) play before are now ...

Blog Post Consumer Products Sales & Marketing

Direct to Consumer Engagement Tools

Today, we’re seeing many companies switch to a direct to consumer (DTC) model to remain competitive, leaving traditional ways of doing business in the rearview. ...