Blog Post Consumer Products Sales + Marketing Defining TPM Standards: Base, Incremental Volume, & Cannibalization Key Points: Defining TPM Standards Base volume represents expected demand without promotional activity. Incremental volume reflects promotional lift above base sales. Cannibalization ...
Blog Post Consumer Products Sales + Marketing Key Insights from CMA|SIMA Elevate Conference 2026 Clarkston Consulting’s Amy Levine and Kathy Petruzzelli recently attended the CMA|SIMA Elevate Conference 2026 in Las Vegas. The event convened leaders across consumer products and retail to explore how category ...
Blog Post Sales + Marketing Consumer Products How Food Brands Are Rethinking Pricing and Value to Meet Today’s Consumer In the food and beverage industry, post-COVID cost inflation has significantly influenced brand decisions in recent years. Companies strive to meet consumer demand for affordability and ...
