Clarkston Consulting
Skip to content

Turning a Growing Health Stigma into a Business Advantage

A leading beverage company’s core product is facing an existential threat, which is causing it to lose relevance and market share. They have spent significant time and money to address the issue, but have seen limited results. Clarkston Consulting leadership was engaged to help the company better leverage existing assets and generate
additional value for consumers leveraging breakthrough innovation techniques.

To read more about the case study Turning a Growing Health Stigma into a Business Advantage click through on the PDF below.

Tags: New Product Commercialization, Realization Strategies