For luxury brands, a subscription model that combines both rentals and purchases can increase operating margin and revenue. But, launching a subscription model can be challenging for retail fashion brands that are already struggling with their transition to e-commerce. Establishing and implementing the best practices in supply chain, logistics, and technology systems, including selecting the best cloud solutions, can be complicated for fashion retailers to prioritize. SAP cloud solutions can help fashion retailers manage the complex supply chain, financial and billing, and sales and marketing needs which arise from implementing a subscription model.
The case for change is clear. Shoppers are expecting more brands to provide subscription models in fashion. As the subscription model trend has risen in the food and beauty industries, consumers are becoming accustomed to applying similar conveniences in other areas of their lives. For luxury fashion companies, where sales are often unpredictable, a subscription model provides a much more stable revenue stream that can be used to attract customers while gathering insightful data to better personalize these experiences.
Fashion brands that already have a strong e-commerce presence are at a significant advantage when launching a subscription model when compared to those companies who are still establishing their direct to consumer strategy. Still, by implementing the SAP cloud solutions, luxury fashion companies have an opportunity to invest and accelerate their digital sales channel. Ultimately, a technology platform with the capability to support the complex logistics, financial, and operational needs of a subscription model is critical to a successful launch and operation.
For more information about how we can help your company with the business and technology challenges and opportunities in luxury retail, please contact us. For more information about how SAP cloud solutions can support the e-commerce and the launch of a luxury subscription model, please read this detailed perspective, Adopting a Subscription Model in Luxury Fashion with SAP.