Maximizing an Undifferentiated Product Launch in a Mature Market
Launching a new, undifferentiated drug in a mature and highly regulated market can be challenging—even for an established organization. Facing the loss of exclusivity for a blockbuster drug, a leading North American pharmaceutical company developed a new indication to maintain its competitiveness within the therapeutic area. With a handful of mature products already in the market, the company engaged Clarkston Consulting to develop an innovative strategy to optimize their new product launch.
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