Clarkston Consulting recently partnered with a client in the beauty industry on a global data integrity program. Read a synopsis ...

Beauty consumers are more aware than ever of their options for brand offerings. As such, the same marketing strategies that ...

Clarkston’s team of health and beauty consultants have highlighted the top skincare industry trends that businesses should consider. Read all ...

As society transitions to a more introspective and health-focused world, we’re seeing growth in skincare trends, wellness-oriented products, and new ...

During the pandemic, at-home skincare, and specifically skincare, took off and became a focus of consumers and industry leaders. While ...

Currently the youngest demographic, Generation Alpha is becoming an increasingly more important customer base for the beauty industry to target. ...

Clarkston’s consumer healthcare experts recently attended the 2023 Consumer Healthcare Products Association (CHPA) Annual Self-Care Leadership Summit. The three-day event ...

Read our updated trends report here: 2024 Skincare Industry Trends Clarkston’s team of health and beauty consultants have highlighted the ...

Despite economic uncertainty and rising inflation, the health and beauty industry has continued to grow over the past several years. ...

Food labels provide essential information to consumers and assist with their purchasing decisions, with 59% of consumers saying they always ...

With an increasing demand for a more sustainable beauty industry, innovation meets the beauty production process with the creation of ...

This brand strategy development case study explores Clarkston’s work with a global manufacturer and retailer of women’s haircare products selling ...